8 inspiring ecommerce website designs

Here are some attractive and immersive ecommerce website experiences for your inspiration.

Designing an ecommerce website is big business – and it’s now easier than ever for a startup company to launch an online store.

Software such as Shopify, with its amazing library of customisable templates, makes it easy to create beautiful and highly immersive ecommerce website experiences – here are 11 great ones that caught our eye.

01. Bill Blass

This clothing retailer breaks away from the convention of displaying products in separate boxes by placing their inventory in a stream on the homepage so it appears as though it’s one big image. Combine this fresh approach with a great colour scheme and beautiful type and the result is a really amazing-looking site.

Inspiring feature: Dropping funny items such as a fried egg among the products.

02. Archive Books

A traditional newspaper column layout combined with monochrome images is a winner for this book retailer. It makes great use of the screen space without appearing cluttered, so you can do a lot of reading without needing to scroll.

Inspiring feature: Excellent user experience: the ‘Add to cart’ button for each product is easy to find but doesn’t shout in your face.

03. The Practical Man

A blocky layout, bold type and strong colour palette give this site for a men’s sportswear retailer a distinctive, memorable style.

Inspiring feature: Large, chunky menus are easy to navigate and satisfying to use.


“Books and things” shop PRESS has a website that makes use of beautiful photography to mimic the atmosphere in a tranquil bookshop. Scroll down and the products appear in a striking black and white chequered grid.

Inspiring feature: Huge product shots let you get a feel for each book.

05. A Book Apart

Whilst many ecommerce websites rely on large beautiful photography to sell their products A Book Apart instead use the block colour covers to vividly display their series of “brief books for people who make websites”. This works especially well whendisplaying their entire collection of books, available as a bundle.

Inspiring feature: Clever use of CSS transitions on the home page main book feature. Resize your screen to feel the full effect

06. Ada Blackjack

Ada Blackjack is a brand of handmade bags and leather goods. Whilst relatively traditional in terms of design and layout this ecommerce website excels with the expressive use of large hero images and simple and clean product photography.

Inspiring feature: When viewing a large version of a product on it’s individual detail page the designers chose to move away from the traditional popup by overlaying the large image within the page. Click the plus icon to see the effect.

07. Bellroy

Landing on the home page of wallet maker Bellory and you’ll be greeted with a relatively simple layout. Delve a little deeper into this ecommerce website and you’ll find a wide variety of very different designed pages highlighting individual products.

Incorporating fun demonstration videos the Bellroy site is a great example of how flexible Shopify can be when presenting your products online.

Inspiring feature: The Slim your wallet tutorial is a fun and interesting guide to ‘losing the wallet bulge’, culminating in some rather nice photographs of the product and links to all their products.

08. Best Made Company

An ecommerce website full of beautiful products you never knew you wanted but suddenly find your self needing. A very clean and minimal design allows the product photography, all products are displayed on white backgrounds, to really be the centre piece of the page.

Inspiring feature: The innovatively designed menu section at the top of the page. It’s simple, clean, easy to use whilst giving the visitor access to all areas of the site.

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